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WolfBlog

Reflections from a Swede in Norway.

Here you will find my small graffiti board where I write about things I come to think about.

In my blog, I write about the general unfairness of life, about spam mail, vintage computers, board games, Norwegians, current and not-so-current affairs, technology and whatever else occurs to me — in other words, a glorious mess. All opinion expressed here are of course my own, and all similarities with any living people is of course intentional.

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Old product in new packaging

Published: Saturday 2006-10-07.

A couple of months ago Coca-Cola advertised big-time for a having switched the aspartame from their Coca-Cola light to a new sweetener, sucralose (which at least I find to taste better). This week they again have run a big advertising campaign for a new product, Coca-Cola Zero (which I believe has been available in other countries before), as a cooler alternative than Light.

I of course had to test, but was quite disappointed when I discovered what it was I had bought – it was a sugar-free Coca-Cola sweetened with aspartame. I.e, the same thing as the old Coca-Cola light. Points to Coca-Cola for being able to run two big advertising campaigns about new products and still pump out the same old thing…

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  • Dato: 2006-10-08 11.30.46 CEST
  • Navn: Tiram
  • Vevsted: http://tiram.org/blogg/
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Forteller-BÝrge hadde en kommentar til den kampanjen:

http://blogg.forteller.net/2006/10/03/zero-sexism/

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peter@softwolves.pp.se