Skip past introduction.


Reflections from a Swede in Norway.

Here you will find my small graffiti board where I write about things I come to think about.

In my blog, I write about the general unfairness of life, about spam mail, vintage computers, board games, Norwegians, current and not-so-current affairs, technology and whatever else occurs to me — in other words, a glorious mess. All opinion expressed here are of course my own, and all similarities with any living people is of course intentional.

These pages are using automatic language selection, if you prefer to read in Swedish, please use this page instead. See the help for info on how to make your web browser select the correct language automatically. A monthly overview is also available.

All text and pictures © copyright Peter Krefting, unless otherwise noted. More about the author.

Old product in new packaging

Published: Saturday 2006-10-07.

A couple of months ago Coca-Cola advertised big-time for a having switched the aspartame from their Coca-Cola light to a new sweetener, sucralose (which at least I find to taste better). This week they again have run a big advertising campaign for a new product, Coca-Cola Zero (which I believe has been available in other countries before), as a cooler alternative than Light.

I of course had to test, but was quite disappointed when I discovered what it was I had bought – it was a sugar-free Coca-Cola sweetened with aspartame. I.e, the same thing as the old Coca-Cola light. Points to Coca-Cola for being able to run two big advertising campaigns about new products and still pump out the same old thing…

Categories: food. Share: Facebook, Google+, email


The article is older than a fortnight and has been closed for new comments.

Disclaimer: The comments are copyrighted by their respective authors. The web site owner takes no responsibility for the contents of the comments. Improper comments will be deleted.

  • Dato: 2006-10-08 11.30.46 CEST
  • Navn: Tiram
  • Vevsted:
  • Sendt fra: **

Forteller-BÝrge hadde en kommentar til den kampanjen:

| | Latest postings | This month | All months and categories

This page is best read on the Internet.