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Reflections from a Swede in Norway.

Here you will find my small graffiti board where I write about things I come to think about.

In my blog, I write about the general unfairness of life, about spam mail, vintage computers, board games, Norwegians, current and not-so-current affairs, technology and whatever else occurs to me — in other words, a glorious mess. All opinion expressed here are of course my own, and all similarities with any living people is of course intentional.

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Advertisements on advertising-free TV

Published: Monday 2005-03-07.

The advertising-free TV (SVT, NRK) is not always as advertising-free as it pretends to be. Not only are programs sponsored, which means that you get to see large signs with company names on-screen before and after the programmes (and when switching channels for sports programmes), but company names are also often mentioned in a positive setting inside the program, like in yesterday’s Second Chance on SVT, where it on several occasions was clear that Telia had been tremendously wonderful and let the entire cost of the telephone call you could make voting for a song using a special number go to Radio Aid. Saying it once would have been enough, repeating it over and over again smells of advertising, if you ask me.

A slightly more subtle “advertising” can be found in the films that are shown on the channels, for instance is NRK tonight starting the showing of several of the films from the Star Wars series, a clear sign that the premier this spring of episode three is coming closer and closer. Last time these movies were shown on TV was around the premiere of episode two, which isn’t likely to be a coincidence. This pattern repeats itself for other titles, and the statement that the advertising-free and independent television is advertising-free and independent doesn’t always feel that credible.

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  • Datum: 2005-03-08 08.01.31 CET
  • Namn: Storebror
  • Sänt från: **

Och vari ligger felet i att de visar de filmerna? Torde inte vara någon överrraskning då SVT gjort samma sak i flera år. Jag menar, det är ju närapå som att köpa föreg. modell av en bra vara när nästa modell kommer....

  • Datum: 2005-03-08 16.34.56 CET
  • Namn: Peter Karlsson
  • Sänt från: ************

Det är väl egentligen inget fel i sig, det är mest att de presumtiva annonsörerna hittar fiffiga sätt att gå runt reklamfriheten och ändå lyckas göra "reklam" för sina varor och tjänster.

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